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What Is Virtual Reality?
Virtual reality (VR) is an image of the world of the environment, which is artificially spread to the human mind through high-tech devices. Its main purpose is to convey true emotions in the virtual realm through audio-visual and kinetic means.
Virtual reality technologies have been actively developing for more than 20 years. So the founder of VR is a movie discovery, the latest representative – helmet look and. Today, thanks to advances in science, the creation of custom VR devices seems very clear. At the same time, key market indicators show the willingness of consumers to buy such equipment. This will have a positive impact on their costs.
It creates a supply. That is why the popularity of masses and the availability of content for these devices play a big role in the development of virtual reality technology.
When we talk about ‘Virtual Reality’ we do it referring to a virtual environment created by a system to generate an artificial world where the user can interact, feeling part of it. This concept may have other interpretations, however, when analyzing it, we will do it based on this idea.
In 2011, at eighteen, Luckey designed his first viewer model on which he would build the Oculus Rift project. During the following months, he devised new versions of the prototype, improved the sensation of 3D, managed to show higher resolution graphics, added wireless connectivity and reduced its weight and size. The project ended up attracting the attention of Mark Zuckerberg, the founder of Facebook, which has taken over the entire Oculus VR for 2,000 million dollars.
Virtual Reality Technology
First of all, we are expanding and virtualizing computer realities. The enriched reality is the same as the hybrid: the real image extras captured by the cameras are overlaid. Thus, dinosaurs can “survive” when every smartphone owner walks on a desk and installs a special camera app. Another example is already familiar – see the leading athletes in color lines, which are used to show sporting events.
This is not the subject of this article, although we will definitely return to this conversation. So far, I would like to point out that technology has a great future with so many different applications. By the way, Microsoft is one of them – the product is now known as HoloLens.
Now our main topic is virtual reality. When speaking of a specific encyclopedia of dry language, 3D virtual reality is an artificial reality using techniques that affect human emotions. For example, you don’t have to go far. Simple amusement parks can be referred to as a virtual reality system, with the screen, steering, motion chairs, and a race car program simulation. Let it be primitive, rough, but still workable.
It is the result of long-standing stereoscopy, based on the modern technology of virtual reality that we are talking about. speaking very simply, we are brain-generated as a planar cast, creating two separate video images for the right and left eye. The same effect is used in stereo cinematography, but to achieve it requires special glasses.
As a result, the “how to see virtual reality” recipe is relatively straightforward. First, it is an image and two of the screen preferable, which should cover the entire area of view and which image will be accurate enough. Second is the sound. But the most important thing, in other words, is your virtual reality response to your impact – the ability to turn your head and “look around” around it. This is achieved by a series of sensors, both inside and outside the building.
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The Main Changes That VR Will Bring
A new support to communicate
It is not press, nor radio, nor television. Virtual reality is a new support different from all known media so far. It is a new way of displaying content that also allows you to interact with them, interacting with the content gets a great memory of the messages transmitted.
Ability to transport to “another place”
When you put on your helmet and open your eyes immediately you find yourself in a new reality which allows the user to be transported to the environment that is most convenient to communicate the message we want to convey in the best possible way.
Powerful immersive effect
The user really believes he is in this new environment, directing his gaze to any point of the experience that will be surrounded by the content shown, generating the so-called presence effect. Being such an immersive effect makes virtual reality the most powerful means to generate empathy, making the user feel part of the experience we achieve a high level of engagement with the message and the brand.
Unlimited
Being a generated environment virtually everything has a place, allows you to recreate any type of situation, opening an infinite range of possibilities that allows us to generate great sensations.
The limit is imagination and in BSense we have a lot .
Great impact, high brand memory
When living an experience in virtual reality a great impact is generated, it is proven that the messages transmitted in this way are remembered more and for longer, getting a high memory of the action and the brand.
However, its use also leads to inconveniences such as the high cost of acquiring the necessary infrastructure, or the resolution of video quality that, as a general rule, is low and generates little realism for users.
As we see, Virtual Reality and its different applications have become a pending point for many companies. Users, meanwhile, are increasingly acquiring greater prominence from their use.