Pinterest Marketing : Tips, Ideas & Strategies

Pinterest is a visual search engine and social media platform where users can discover and save ideas, inspiration and products. As a marketing platform, Pinterest offers companies and brands a way to visually represent their products and services and reach their target audience on the platform.

In this article you will find out whether you should use Pinterest marketing, what advantages you can get from it and how you can develop a suitable strategy for it!

Pinterest user numbers and overview

Pinterest has over 450 million active users worldwide, over 80% of whom are women. The platform is particularly popular with users looking for inspiration and ideas such as recipes, fashion, interior design and DIY projects. Companies can display their products in the form of pins on Pinterest and link them to their websites in order to generate traffic to their site and increase conversions.

Successful Pinterest marketing requires careful planning and optimization of Pinterest presence, including an optimized profile, well-designed Pins, a clear SEO strategy, and continuous monitoring of performance on the platform.

Pinterest also offers a variety of advertising options, including Promoted Pins, which appear in Pinterest search results and on users’ boards, as well as ads on the platform. Companies can specifically address their target group and expand their reach on the platform.

What is Pinterest?

Pinterest is a visual search engine and social media platform where you can share, discover, and save images, videos, and other content (called Pins). You can create boards on Pinterest to organize and share your Pins with others.

The platform is used by many people to find inspiration for recipes, DIY projects, fashion, interior design and much more. But it is also a popular marketing platform for companies that want to have a presence on Pinterest to promote their products and services and attract new customers.

Also Read: Become An Influencer: Tips For Starting Your Digital Career

Pinterest as a marketing platform for companies

Pinterest marketing is a great way to promote products or services. And for several reasons:

• Visual nature: Since Pinterest is a visual platform, images and graphics can be highlighted to arouse users’ interest. This makes it particularly suitable for companies that offer visually appealing products or services.
• Willingness to buy: Pinterest users often have a high willingness to buy and are actively looking for inspiration and products. A study showed that 87% of Pinterest users buy something after coming across it on Pinterest.
• Longevity: Pinterest content has a longer lifespan than on other social media. Pins can be discovered and shared repeatedly over months or even years, allowing businesses to benefit from their presence on Pinterest in the long term.
• Target group targeting: Pinterest offers opportunities to specifically address target groups through the use of relevant keywords, target group interests, and personalization functions. This allows companies to present their content to the exact audience most likely to be interested in it.

Is Pinterest Marketing Profitable?

Pinterest marketing can be profitable for you depending on various factors such as your target audience, industry, product or service, and the effectiveness of your marketing strategy.

However, a successful Pinterest marketing strategy requires that you take the time to create high-quality, engaging images and videos that capture users’ attention. It’s also important to optimize your content with relevant keywords and descriptions so that search can find it.

It can also be beneficial to run Pinterest ads to increase your reach and drive more traffic to your website. Ad costs can vary depending on your audience, keywords and advertising format, so it’s important to plan a budget and monitor results regularly to ensure you’re getting a positive ROI.

When does Pinterest marketing make sense?

Pinterest is a useful marketing platform for companies and brands that offer visually appealing products or services and want to reach their target group on the platform. In particular, Pinterest is suitable for:

• Companies with visually appealing products: If your products or services are visually appealing and can be presented well in images or videos, Pinterest is an ideal platform to share your content and inspire potential customers.
• Companies with a female target audience: Since Pinterest is primarily used by women, the platform is particularly suitable for companies that want to appeal to a female target audience.
• Companies with products suitable for DIY or home improvement projects: Pinterest is also a popular platform for users looking for inspiration and ideas for DIY or home improvement projects. Companies that offer products or services suitable for such projects can benefit from a presence on Pinterest.
• Companies with a strong focus on visual content: Pinterest is a visual platform that emphasizes images and videos. Companies that have a strong visual presence or a visual storytelling strategy can find success on Pinterest.

Create the optimal Pinterest profile

To create an optimal profile on Pinterest, there are a few important steps you should follow:

• Create a complete profile: Complete all fields in the profile, including your name, username, profile picture and bio. Make sure you provide clear information about your brand, company, or personality.
• Use relevant keywords: Use relevant keywords that describe the type of content you will be pinning. This will help your profile appear in Pinterest search results.
• Add a link to your website: Add a link to your website to increase traffic and drive more visitors to your site.
• Create boards: Create boards related to different topics and interests to organize your pins and better reach your target audience.
• Use attractive images: Use attractive and high-quality images for your pins and boards to capture the attention of your target audience.
• Adds Rich Pins: Use Rich Pins to add additional information to your Pins such as price, availability, and more.
• Stay active: Post new pins and content regularly to keep your audience entertained and engaged.

Creating Pinboards & Pins: Best Practices

Here are some tips for creating boards and pins on Pinterest:

• Create boards on different topics: Create boards on different topics that might interest your target audience. This can help your Pins be discovered by more people and get you more followers.
• Use clear and descriptive names for your boards: Use clear and descriptive names for your boards so users can quickly identify what to expect.
• Use attractive and high-quality images for your pins: Use attractive and high-quality images for your pins to attract the attention of your target audience. Avoids blurry or pixelated images.
• Write informative descriptions for your pins: Write informative descriptions for your pins that help users understand what the pin is about. Also use relevant keywords to increase the visibility of your pins in Pinterest search results.
• Use Rich Pins: Use Rich Pins to add additional information to your Pins, such as price, availability, or instructions. This can help make your Pins more useful and interesting to users.
• Make sure your pins link to your website: Make sure your pins link to your website to increase traffic to your website and attract more visitors.
• Publish new Pins regularly: Publish new Pins regularly to keep your audience entertained and engaged. The more you publish, the greater the chance that your Pins will be discovered and shared by users.

By following these tips, you can create boards and pins that appeal to your target audience and bring you more traffic, followers, and engagement on Pinterest.

Conclusion: Is Pinterest marketing worth it?

Pinterest marketing is particularly worthwhile for companies that create visually appealing content. These can be well-designed products or aesthetically pleasing campaigns for services of any kind. It is important that your images fit the feed of your target group and naturally appear in it.

Also Read: Pinterest For Business: 6 Tips For A Successful Start On The Platform