Marketing automation is a software-based platform for more efficient planning and execution of marketing and sales processes. Here you can find out what advantages this has for you and your company in terms of lead generation .
Table of Contents
First of all: Every company faces the challenge of winning prospects, qualifying them and finally converting them into customers. Processes and routines are used for this that were previously carried out manually and not systematically. However, anything that is not processed systematically or even automatically is easily forgotten in operational business or only processed sporadically.
Marketing automation is therefore a tried and tested way to digitize and automate recurring marketing and sales processes – using a software platform. Companies can thus plan and implement sales and marketing campaigns more efficiently. In addition, the success of marketing measures can be better measured.
Companies can focus more on the customer acquisition process and accompany the customer along the so-called customer journey. From the first contact on the Internet to the first purchase.
In detail, companies benefit from marketing automation as follows:
As already mentioned, every company faces the challenge of attracting qualified prospects and ultimately converting them into customers. Almost every customer goes through this process. And this very process can be automated.
This can be in detail:
Marketing automation isn’t something companies can pull out of the blue overnight. If no functioning marketing has existed before, marketing automation will not deliver better results overnight. Often enough, there are problems with implementation because there are fundamental challenges to be overcome. These challenges are:
Marketing automation is not a one-time thing, but an ongoing optimization process. It’s a proven way for companies to streamline the customer acquisition process. In this way, more and higher-quality leads are obtained. There is no silver bullet how a company starts here. The clear commitment is important: We want to start with marketing automation, seize the opportunities, improve customer loyalty and gain experience. This requires motivation for all employees involved and the right digital mindset.
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