Innovation for SMEs is setting the tone in today’s business environment, while price competition takes a backseat. Customers today clearly have access to a great deal of information thanks to the ever-increasing capacity of Internet access . Condition that in practice no longer has limitations of time or space, since they can connect wherever and whenever they want.
This makes it easier for the consumer to consider other criteria beyond cost when deciding between various options before buying what they need. Indeed, today’s customer demands added value and rewarding experiences that justify their choice of products and services. In other words, it requires much more than the obvious satisfaction of a need and sufficient reasons to prefer a brand.
For this, it is essential that companies apply innovation both in their offer and in their procedures. In this process, digital transformation must be an essential ally to attract and stay in contact with this new user profile.
Table of Contents
Before addressing innovation for SMEs , we need to make a very impartial and objective analysis of the current situation of the company. That is, determine their strengths and weaknesses , in addition to consciously reviewing their values and practices; also specifying its level of adaptation to the current reality of the market. Likewise, we must observe and identify the threats and opportunities in our business area, as well as those that arise from economic, political and social variables.
It is true that we should not wait for a situation as particular as the current coronavirus crisis to renew or reinvent business schemes. But the mobility restrictions in the wake of the pandemic were the turning point from which many companies began to change. To have different perspectives that allow you to stay in touch with your regular customers and attract new customers. While they put into practice more efficient forms of work and better working conditions for their human talent.
Although each of these companies experiences this transition in particular conditions and circumstances, the common denominator in this is the reflection prior to the change. Specifically, the development of a reference framework that serves as a guide to introduce innovation, giving it meaning: a why and what for.
As the analysis clarifies the aspects that we must strengthen or change in the company, we can begin to clearly state the objectives. That’s right: an innovation process for SMEs needs clear purposes that define the technology and procedures that we need to introduce . And that at the same time provide us with sensible expectations in terms of results over time.
In this regard, we will only remember the convenience of establishing innovation objectives under the SMART scheme . In short: the goals must be specific, measurable, achievable, relevant to the company and the collaborators, and achievable in reasonable periods of time.
In this sense, we must set objectives in the following aspects:
Either maintain and/or expand the total workforce and the most qualified.
Within the objectives focused on the offer of services and products, it is vital to include the approach or renewal of our unique value proposition . This term gives a precise focus to innovation projects for SMEs .
In a few words, the unique value proposition (USP, Unique Selling Proposition) consists of a brief and persuasive description of our main competitive advantage as a company. This must be expressly addressed to potential customers, so that they know in a timely manner why it is convenient to do business with us.
Apart from providing more clarity to our vision of the innovation to be incorporated, the USP offers, among other benefits:
As we said, the development of the Internet together with the facilities and improvements that increase the connection frequency define the current business environment . Consequently, having the appropriate technology is essential to respond to the needs and expectations of current and potential customers. Emphasizing connectivity as a driver of innovation for SMEs, part of these solutions would be:
Security solutions for the transmission and management of data between branches and remote operators, based on technologies such as SD-WAN.
It is also a priority to have an online and face-to-face IP support service available , 24/7 any day of the year, with professional advice and qualified personnel. All this in order to guarantee the correct configuration and security of your computer infrastructure, networks and fixed and mobile devices.
Undoubtedly, these are part of the technological options that will support the innovation of your business to make it more competitive.
The “cloudification” of information systems has led to a radical transformation of IT professions. IT… Read More
In today's fast-paced digital world, reliable and secure internet connectivity is the lifeline of any… Read More
Digital tools are revolutionizing various industries, and Human Resources (HR) is no exception. From optimizing… Read More
In today's digital world, mobility is essential. Mobile applications have become an integral part of… Read More
Managed IT Services is experiencing rapid changes. With advancements in cloud computing, cybersecurity threats, and… Read More
WISHEW App And Platform Officially Launched In The United States On World Wish Day, Now… Read More